THE GLENLIVET

The Glenlivet is "The Source" to learn and understand Single Malt Whisky. The fanpage provides whisky and product knowledge that are relevant to both beginners and whisky lovers.

Objective

  • Create Localized content for Hong Kong Whisky Lover / Potential Lover
  • Create monthly Facebook Game to increase engagement
  • Draw Fans with Page like ad strategy

Solutions

A Series of Whisky Knowledge with "CLASSES" Content style

Management of Monthly Facebook Game and Prize Redemptions.

Page Like Ad Strategy - AB Tests and Audience Setting

Result Highlights

  • Down to HK$3.00 per Page Like
  • Over 25% Fan Growth
  • 44% Increase in Engagement
  • 3,200% Increase in Total Reach