The Glenlivet is "The Source" to learn and understand Single Malt Whisky. The fanpage provides whisky and product knowledge that are relevant to both beginners and whisky lovers.
- Create Localized content for Hong Kong Whisky Lover / Potential Lover
- Create monthly Facebook Game to increase engagement
- Draw Fans with Page like ad strategy
A Series of Whisky Knowledge with "CLASSES" Content style
Management of Monthly Facebook Game and Prize Redemptions.
Page Like Ad Strategy - AB Tests and Audience Setting
- Down to HK$3.00 per Page Like
- Over 25% Fan Growth
- 44% Increase in Engagement
- 3,200% Increase in Total Reach