The Glenlivet is "The Source" to learn and understand Single Malt Whisky. The fanpage provides whisky and product knowledge that are relevant to both beginners and whisky lovers.


  • Create Localized content for Hong Kong Whisky Lover / Potential Lover
  • Create monthly Facebook Game to increase engagement
  • Draw Fans with Page like ad strategy


A Series of Whisky Knowledge with "CLASSES" Content style

Management of Monthly Facebook Game and Prize Redemptions.

Page Like Ad Strategy - AB Tests and Audience Setting

Result Highlights

  • Down to HK$3.00 per Page Like
  • Over 25% Fan Growth
  • 44% Increase in Engagement
  • 3,200% Increase in Total Reach